Awaytomars – the community’s brand

Have you ever imagined how fashion will be in the future? In a world of customers’ empowerment, will brands still need designers? Engagement is key in the fashion world. Nowadays people want to feel part of this incredibly articulated and intriguing system, looking at it from the outside is not satisfying anymore. Shopping the latest…

Martina Nenna’s imperfect beauty

Women are mysterious and arduous planets, difficult to reach, hard to discover. Women are everything and giving a single definition of them is literally impossible. Art plays a fundamental role in this and throughout the centuries it portrayed millions of women’s faces in a million different ways but is there the right, perfect one? Are…

Maela Leporati / the future of fashion styling

Fashion is a matter of interpretation and expression, fashion styling is one of those fields where creativity finds its biggest outburst, so being a stylist maybe is the coolest fashion job that you can think of: playing with the most iconic clothes, setting up shootings, living the fancy, bling-bling fashionweeks life, travelling and collaborating with…

Diversity has never been so beautiful

Fashion has always been considered as a separate world, the one of unreachable luxury and beauty, inhabited by flawless top models in silky, shiny gowns. Well actually that’s still a cliché, but something started changing in the past few years: this planet has been contaminated by diversity. The general meaning of beauty has been demolished,…

Marco D’Amico on the evolution of photography.

The world is overwhelmed by photos. People shoot every moment of their lives, at home, at school,  at the bar, at the seaside, at the toilet. Everything needs to be eternalized, put in a frame. Is it an obsession or a passion? For each one of us, photography has a different meaning, but what’s the…

Alexus Sacco – Between music and fashion

Instagram. That’s how I discovered about PVLMS, the house music duo formed by Alexus and Frank and that’s how I started following their works, unique, authentic and innovative. So I decided to learn more about them and have a small chat with Alexus, about her vision and the relationship with fashion. 1. Tell me more…

Robert Rodgriguez – Timeless sophistication

The most beautiful thing in a woman is not her body, but the way she accepts it. Confidence and self esteem turn you into a desirable and admirable woman, not your long legs. That’s the reason why I love brands where I can find those timeless and sophisticated pieces which give a powerful and strong…

#DailyInspiration- Cult Gaia

If you go to the website and read the manifesto, you’ll clearly see what’s behind Cult Gaia’s essence: a belief in sustainability, details, minimalism and magic. Everything is designed with the aim to create timeless pieces, that exhale effortless femininity and essential luxury. “Perfection is imperfect, as nature dictates” Go and check the Cult Gaia…

Coat mania for Missoni Pre-Fall 2018

The power of colors has always been a staple for this company. Colors reflect our personalities, passions and views. They create a memory box in our minds, that we bring with us forever: joy, sadness, repulsiveness or attraction, colors can generate millions of reactions and can become fundamental in our lives. Missoni is a top…