Demanumea – When a bag becomes a masterpiece 

“Our uniqueness is the most precious gift we have. The only way to be different is to be unique.” This is how DEMANUMEA describes itself. The only company in the world creating artbags, all fruit of collaborations with artists like painters, sculptors, goldsmiths, who customize them and turn them into irreplaceable masterpieces. The heart of these…

Totême / The new classics

Elegance, such as style in general, is a very personal thing: for some it means pompous gowns, for some others it is minimalism. I’m with the last ones, I’m a seeker of simplicity, in everything, not only in my wardrobe. Functional fashion is becoming even more and more the new “classic”, because once you’re comfortable…

Beaufille, finesse Canadienne

Synonym for refinement and high class handmade luxury, this ready- to-wear and accessory line launched by two canadian sisters Parris and Chloé Gordon, is the perfect representation of elegance and stylishness. Oversized layers, bell bottoms, natural and technical, soft and rigid fabrics live together and create super chic contrasts for a sophisticated woman. In fact…

Rejina Pyo and her architectural fashion world

Fashion and architecture. Is that possible? I mean, how could you bound clothes to constructions? Actually it’s not such a strange connection, it can create idiosyncratic effects, but avant-garde without any doubt. This Korean London based designer has found the perfect formula by adding her passion for modern art and architecture to her creations.  In…

Mansur Gavriel-Handmade minimalism

2012. Rachel Mansur and Floriana Gavriel give birth to their New York designed and Italian-made brand. Main items are the bags, maybe the most beloved accessories by women. A bag can turn the saddest girl into the most thrilled lady of the world, that’s why the mantra behind Mansur Gavriel’s creations is: “happy girl, happy…

The suit invasion

Women are living a strange and radical era of changes, evolution and revolution. On one hand we have reached total empowerment, completely free of restrictions and any kind of social discrimination. On the other hand we still have to fight against some clichès and prejudices which have been attributed to us for centuries. Where is…

Moto Guo, childish innocence for insightful fashion

Fashion is a means of narration. It is an unconventional way to transform experiences,feelings and emotions into clothes we can wear and therefore fully express ourselves. It’s not an easy task giving life to wearable stories, but that’s what Moto Guo, a young malaysian designer, easily does every day. With skill and mastery he shapes…

ZDDZ London and the social issues designed by Dasha Selyanova

Humans live in a world  of insecurities, destabilisation and disintegration which are the result of the relations between different cultures, mentalities, theories, desires; the longing for hegemonies and the victory of power over weakness, transform people into invisible identities. Generally speaking, everybody is becoming a one-of-the-many and even if we are often reassured of our…

Alexandra Moura and the Portuguese artistry

We are used to consider the four fashion cities Milan, Paris, London, New York as the main sources of trends and talents. They are viewed like the moving engine of the world of designers, photographers, fashionistas and all those ones who embody fashion. Obviously people need a landmark to be guided and oriented to what…

Michael Pretolani: the master of oddity

The first thing that caught my attention in this extraordinarily eccentric man is the way he can match different textures, patterns, colors, maintaining an own personal style without looking strange. In everything he wears there’s class and exquisite style. A rare quality not everybody has, called “personal taste”. This is what distinguishes fashion icons from…