10 Scandinavian brands to follow

As an addicted to new fashion talents and creatives I often follow alternative fashion weeks, apart the four most famous. The Copenhagen Fashion Week is one of my favorites, rich of innovative brands, with a strong identity, with an eye on sustainability and projected to the future. Here’s a selection of the best SS20 collections!…

Nemsen – the future of Georgian fashion

I’m always trying to discover new talents to give voice to, and I’m happy to do it once again, this time with a Georgian fashion designer, Guga Nemsadze and his own brand Nemsen. Here’s our short talk about his past, how the Georgian culture is important and what mark he hopes to leave in the…

5 brands for an alternative bridal dress

Every time I imagine my ideal marriage, I see it on a beach, barefoot, wearing a simple dress, yet with some magic in it, surrounded by elegant flower installations and an idyllic banquet on the water. I think some of you imagine it more or less the same, minimal and uncomplicated. Still many of the…

4 noteworthy emerging menswear brands.

The world of emerging brands is overcrowded, everyday we see new collections and new designers, so how can we understand who has the power to be influential and have an impact on the fashion system? Probably there’s no rule to establish who will actually leave the mark, but for sure when a creative tries to…

AUDEE, a lifestyle in a scarf

As I always say, fashion is a way of living. It’s not just wearing something, it is the highest expression of who we are or who we aspire to become. Our imagination, our views, our dreams are on the clothes we wear, that’s why I love discovering new talents and their universe, to see what’s…

Winonah De Jong and women empowerment

Fashion plays an important role when it comes to self confidence. What we wear actually reflects how we feel, who we are and who want to be and funcionality is sometimes the last characteristic we look at. Well, what if we find a brand that combines aesthetics with practicality? Winonah is one of those, launched by…

Diversity has never been so beautiful

Fashion has always been considered as a separate world, the one of unreachable luxury and beauty, inhabited by flawless top models in silky, shiny gowns. Well actually that’s still a cliché, but something started changing in the past few years: this planet has been contaminated by diversity. The general meaning of beauty has been demolished,…

Robert Rodgriguez – Timeless sophistication

The most beautiful thing in a woman is not her body, but the way she accepts it. Confidence and self esteem turn you into a desirable and admirable woman, not your long legs. That’s the reason why I love brands where I can find those timeless and sophisticated pieces which give a powerful and strong…