Awaytomars – the community’s brand

Have you ever imagined how fashion will be in the future? In a world of customers’ empowerment, will brands still need designers? Engagement is key in the fashion world. Nowadays people want to feel part of this incredibly articulated and intriguing system, looking at it from the outside is not satisfying anymore. Shopping the latest…

Winonah De Jong and women empowerment

Fashion plays an important role when it comes to self confidence. What we wear actually reflects how we feel, who we are and who want to be and funcionality is sometimes the last characteristic we look at. Well, what if we find a brand that combines aesthetics with practicality? Winonah is one of those, launched by…

Martina Nenna’s imperfect beauty

Women are mysterious and arduous planets, difficult to reach, hard to discover. Women are everything and giving a single definition of them is literally impossible. Art plays a fundamental role in this and throughout the centuries it portrayed millions of women’s faces in a million different ways but is there the right, perfect one? Are…

Maela Leporati / the future of fashion styling

Fashion is a matter of interpretation and expression, fashion styling is one of those fields where creativity finds its biggest outburst, so being a stylist maybe is the coolest fashion job that you can think of: playing with the most iconic clothes, setting up shootings, living the fancy, bling-bling fashionweeks life, travelling and collaborating with…

Diversity has never been so beautiful

Fashion has always been considered as a separate world, the one of unreachable luxury and beauty, inhabited by flawless top models in silky, shiny gowns. Well actually that’s still a cliché, but something started changing in the past few years: this planet has been contaminated by diversity. The general meaning of beauty has been demolished,…

ChillaxingROAD, the emotions’ photographer

I usually leave the question “ For what would you like to be remembered?” as last one, but to introduce this talent, I’m going to use it now. His answer was: “As a person who gave and shared emotions”. Well, I know Andrea Menin since last year and he already donated thousands of emotions. I…

L4artiste -When photography becomes a means of cultural empowerment

Awarded as Instagram “Account of the Year” at the Maroc Web Awards, the creative photographer behind L4artiste, aims to elevate the Moroccan culture and to bring all the prejudices to an end. How? Through his art. As I firmly believe that artists have a great power to change or influence any existing condition, I got curious…

Marco D’Amico on the evolution of photography.

The world is overwhelmed by photos. People shoot every moment of their lives, at home, at school,  at the bar, at the seaside, at the toilet. Everything needs to be eternalized, put in a frame. Is it an obsession or a passion? For each one of us, photography has a different meaning, but what’s the…

Alexus Sacco – Between music and fashion

Instagram. That’s how I discovered about PVLMS, the house music duo formed by Alexus and Frank and that’s how I started following their works, unique, authentic and innovative. So I decided to learn more about them and have a small chat with Alexus, about her vision and the relationship with fashion. 1. Tell me more…