Fashion is a matter of interpretation and expression, fashion styling is one of those fields where creativity finds its biggest outburst, so being a stylist maybe is the coolest fashion job that you can think of: playing with the most iconic clothes, setting up shootings, living the fancy, bling-bling fashionweeks life, travelling and collaborating with the most popular faces of the fashion system. Well this is the ideal version. What does actually mean being a stylist today? What are the pros and cons of this job?
I had a chat with Maela Leporati, stylist and founder of AuRevoir Magazine, on her vision and passion, with some tips to survive this insidious but still fascinating system.
What is your background?
I come from Casale Monferrato, a small town where everything flows slowly without many incitements. Fortunately I’ve always travelled a lot thanks to my parents( my mum was born and grew in Australia). During the high school years I fell in love with poetry ( Wislawa Szymborska, Baudelaire, Sanguineti), but when I had to choose which university career I wanted to undertake, I couldn’t clearly understand what was my real passion. I just knew I liked any kind of artistic expression, so I signed up for the art faculty at the DAMS in Bologna. It was in Bologna that I casually discovered about the Styling course at the Marangoni, after one year I jumped in my new world.
You studied in two of the best academies, Marangoni and Central Saint Martins. What is the most important thing you’ve learnt?
In Milan my teachers stimulated and strengthened my creativity , but most of all, they made me understand that working in fashion means sacrifice. In London, where I studied for one year, I freed myself from many stereotypes.
Did you actually learn more from your working experience?
In the field I learned those things that only practice can teach, it’s is very important to work your way up the ladder.
Three tips to survive in the fashion world?
I really don’t know. But I can say that you need to work very hard, be professional, passionate and humble.
Difficulties you had to face when you started working as a stylist?
There’s a lot of competition and in Italy not enough meritocracy. Fashion is made of circles, either you’re part of them or the road to success will be very tough.
What does fashion need nowadays?
Go back to it’s purest dimension, the one of culture, imaginations and contents.
Is there a message that you want to convey with your works?
There’s me, sometimes I see myself in my works, especially in the way I show femininity, always imperfect, never “glossy”.
How did the AuRevoir’s idea came to your mind?
AuRevoir was created with the willing to fully express my aesthetics and my vision, a romantic trip through the many stories that animate my mind.
For what would you like to be remembered?
I hope for the my artistic identity, for the coherence and the immense passion I put every single day in my job.