Elegance, such as style in general, is a very personal thing: for some it means pompous gowns, for some others it is minimalism. I’m with the last ones, I’m a seeker of simplicity, in everything, not only in my wardrobe. Functional fashion is becoming even more and more the new “classic”, because once you’re comfortable in what you’re wearing, you’re at ease with yourself and what surrounds you, enhancing confidence and femininity. A philosophy that many brands have embraced, since women are nowadays demanding easy chic, relaxed but still fashionable and stylish clothes. Totême is one of them. Born from an idea of a Swedish couple, Elin Kling and Karl Lindman, it is not just a womenswear, but also a lifestyle concept. Based on a clean, “less is more” aesthetics, Totême offers staple pieces, that can last forever, not just because of their high quality, but because they’ll never go out of style.
Bringing together the passion for interiors and fashion, they’re collections are easily recognizable thanks to the strong brand identity Elin and Karl have created. Check out their creations on http://www.toteme.nyc.com