I sometimes wonder about innovation and how could it be defined. I see many trying to get out something astonishing from their minds and I come to the conclusion that one should cautiously interpret the gap between creativity and banalty,which is almost intangible. Only the few who have a spark of inventiveness can turn their ideas into a concrete reality of change,modernism,new visions and mutation. A space where the spirit,isolated from the everyday life, becomes bold,visionary and eccentric. What I always try to do is to look for those realities because only there I feel I’ve reached a different level of thinking and understanding. Fashion offers me this opportunity each day because of its boundless flow of views,interpretations and perceptions of life. “Fashion is like a film. It represents a more or less true vision of what surrounds us”. That’s how fashion looks like for Andrea Lazzari, a young talented designer,fascinated by giving life to contrasts: “I want to blend minimalism with experimentation, formal with informal. My innovation consists in the association of opposites and contraries which can coexist in reality”.
After being graduated at Istituto Marangoni,winning the Award of the best Fashion Design Collection,and after a period at Maison Frankie Morello, Andrea Lazzari gives life to his own brand “Plùs que ma vie” in 2013.
“Plùs que ma vie represents the + each of us carries in life,a surplus of emotions,words,ideas which forms an appendix for our needs and reflects our characters. PQMV mirrors an Overman (Übermensch in the Nietzsche’s perspective) idealized in form and meaning”.
An other issue which often appears in my frequent streams of thoughts is the importance of creating not only pretty and stunning fashion but shaping meaningful and substantial collections filled with deep messages and moral teachings. That’s why I liked the concepts and the stories behind Andrea Lazzari’s collections,each of them is characterized by captivating ideas and visions of life. The latest collection, he presented at Tranoi homme and the Serbia Fashion Week as international guest, called Oxymoron, is the perfect example of how I think the connection of fashion and social issues should be. It creates a specific man, the “Hometown Hero & Utopic Walker”: a man with utopic deep-routed ideals who fights for spreading his ethical and humane message of society. The oxymoron is intertwined throughout the collection and it reflects the constant necessity to alter the simplicity,to form a democratic and at the same time elitist view of fashion.
“The human being must be freed from targets,systematic and emblematic associations to cataloguings. Here starts my research of what lays behind that and of the people I’m surrounded by,with the aim of making beautiful the simple and the unknown.”
Future is in the hands of young generations,but sometimes I’m afraid it’s in bad hands…not everybody has a responsible and visionary spirit ready to face the forthcoming,but when I speak with people like Andrea, I cheer up. We still have a possibility. “We’re living in an overfilled and corrupted reality and fashion is the confirmation if we look at it from the point of view of those who are ruined by consumism. That’s why culture must be kept alive by the humulity and the firm belief that everyone can realize their own dreams and objectives”.
These are words not only of a fashion designers but of a young man who has decided to dedicate his own life to a dream,a passion, a love, a joy, accepting and overpassing all the obstacles it involves….but we all know that the best things are hard to reach and can be grabbed only by those who are capable to forget about the mundane and the tangible and to live in close connection with the magical spirituality of art.